Tracing back to the mid-19th century in the American West, denim clothing was not originally created for fashion, but as practical equipment for hard work, gradually evolving into a globally popular fashion symbol today. This legendary history began with a group of cowboys driving cattle across vast grasslands.

At that time, faced with harsh natural environments and heavy workloads, cowboys needed clothing that was durable, dirt resistant, and easy to move. So they chose the blue twill fabric made of coarse cotton yarn - "Denim", which quickly became their first choice due to its durability and sturdiness. The classic blue jeans, denim jacket, and paired boots and cowboy hat not only meet the needs of work, but also invisibly shape a rough and free attitude towards life.

With the passage of time, denim clothing gradually moved out of the West and was accepted and given new meaning by young people in cities. It is no longer just a simple labor attire, but has become a fashion language that expresses individuality and pursues freedom. Today, denim clothing has formed a unique cultural phenomenon worldwide, with its classic styles and constantly innovative designs continuing to lead fashion trends.